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You know who your competitors are, you keep an eye on them regularly, and you can list their strengths and weaknesses. But enemies are something else entirely. They hate you, they doubt you, they say you won't succeed, they destroy your dreams. When you think about your enemies, you are filled with emotions and confidence that nothing can stop you. This helps to accelerate business development, lead now, and stand firmly on your feet in the future. But you need to choose your enemies wisely, with an understanding of:
how to combine emotions and logic in a business plan;
what fuel you need to support yourself and your team;
why you need a long-term vision;
why you should create a culture that encourages employees to achieve the impossible;
why it is important to know the enemy you want to prove wrong.
